Marketing Management for Nonprofit Organizations 3.1.12
(Marketing Management)

This course is introduced with the dimensions, importance, challenges and current issues in nonprofit marketing. Then it sets the path with mission focus, strategic objectives, differentiation, positioning, unique value proposition, branding and segmentation. It proceeds with research, strategic marketing analysis and planning, offers in product, place, promotion and price. Finally it discuss direct marketing and strategic approaches to donors and volunteers, special events, social marketing, cause-related marketing and other collaborations with the business sector.